Do less than 70% of your franchisees fully participate in your corporate approved local marketing programs?
Do you lack detailed reporting on which marketing programs each franchisee uses and the extent to which they use them?
Do you get more franchisee complaints than compliments about your marketing programs?
Limited adoption means less local marketing. Less local marketing means fewer customers. Fewer customers means lower revenues. And lower revenues mean unhappy franchisees. But that’s not all. Limited adoption also restricts the data that franchisors have to measure marketing effectiveness, which forces them to manage their marketing in the dark and undermines their ability to drive continuous improvement.
m2M’s proprietary Franchise Marketing System follows a proven process that quickly increases franchisee adoption of local marketing programs. Our clients see rapid franchisee adoption and an immediate increase in satisfaction with their local marketing activities. If you have a problem with adoption, we guarantee our Franchise Marketing System will fix it.
"...our franchisees have really bought in. m2M's program is truly different."
Clarissa Bradstock, CEO
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