Posts Categorized: Emerging Technology

Big Data + Little Execution = No ROI

Emerging Technology, ROI, Strategy

Starbuck’s mobile app is an industry leader.  Curiosity made me an early-adapter.  The app itself transformed me into an app-ambassador. What intrigued me most when I first installed the app was the amount of data it was able to collect about me and my buying habits.  It was a data gold mine.  It not only told… Read more »

Kiss Your Wallets Goodbye

Emerging Technology, Strategy

There are tons of wallets out there for virtually anyone. Bi-fold, tri-fold, leather, metal, hand-made, machine-made, expensive, REALLY expensive, and so many more, but not a single one of these has anything against the newest wallet currently under development, the smartphone. We live in a world where I can grab my phone, access my Starbucks… Read more »