Managing Gen Y – Social Media Influence

Social Media

In a recent infographic created by the UNC Kenan-Flagler Business School and the Young Entrepreneurs Council shows reveals how social media and technology may change the workplace culture. Social media will be as much a part of an organization’s lifestyle as much as computers have changed the workplace!

Here are some highlights:

  • 1 in 3 Millennials said “social media freedom” is a higher priority than salary
  • 64% ask about social media policies during a job interview

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Facebook Continues With Global (Traffic) Conquest

Social Media, Strategy

Facebook continues it march in dominated global internet traffic. Through a study done by Vincenzo Cosenza, the finding show that Facebook leads internet traffic in 126 countries out of 137. Asking someone to jump on the Facebook “bandwagon” is asking someone to adopt the use of email. Facebook is truly becoming a way of life for much of the global internet population! Is Facebook a way of life for your organization?

Start With the Big Picture

Strategy

What you get started in developing a social media strategy, be clear on what you are trying to accomplish. Any effective strategy begins by understanding what needs to be accomplished. In terms of social media, you have to be crystal clear on what will define success. Whether it’s the number of pageviews, subscriptions, replies, downloads, or purchases you have to understand how social media fits in with the overall marketing strategy.

Here are some questions you can ask yourself:

  • what does a successful campaign look like?
  • how does social media integrate with other marketing channels?

Mile Wide but an Inch Deep

Social Media, Strategy

Unless you’re a Fortune 500 company with a fleet of people focused on building relationships, it’s probably better for you to focus on going deeper than wider. Many mid-sized and smaller organizations focus on breadth rather than depth when it comes to their social media strategy. At the end of the day, you don’t need a thousand fans, but you need one-hundred raving ones. So quit trying to amass “Likes”, Followers, Subscribers, and Connections, but start measure the quality of conversations that are happening around your brand.