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Request Demo >Starbuck’s mobile app is an industry leader. Curiosity made me an early-adapter. The app itself transformed me into an app-ambassador. What intrigued me most when I first installed the app was the amount of data it was able to collect about me and my buying habits. It was a data gold mine. It not only told… Read more »
I came across a blog post last week making the case against agencies being paid according to performance. It’s well-written, but really just recycles the same claims agencies have been making for years – the same claims that, frankly, have given marketing agencies in general a bad reputation. At its core, the argument boils down to one key… Read more »
Let’s say a customer, we’ll call her Mary, redeems a 20% off coupon you mailed to her. Your ROI report is going to attribute that sale to the mail campaign. Get enough of those redemptions and you might just decide your mail is working so well that you reallocate budget dollars to mail. But, is… Read more »
