Strategy is all about answering the question “why?”  Why social instead of traditional? Why mail instead of email? Why Segment A instead of Segment B? Without a strategy to answer those — and so many other — critical questions, marketing quickly becomes an exercise in implementing tactics rather than a means to generating revenue.

On the other hand, the best strategy in the world is only valuable if it’s actually implemented.  That’s why m2M provides clients with a fully-integrated, end-to-end marketing solution that not only works to develop strategies but also actually get them implemented.